Bringing unmanaged privately owned woodlands into productive and sustainable management by adopting a marketing brand

The pilot project, developed by the SME Rural Development Initiatives Ltd (RDI) as part of the SIMWOOD project, was to support the mobilisation of timber from small and undermanaged woodlands by creating a marketing pull, working with local woodfuel producer-traders and small sawmills to adopt the "Grown in Britain" brand on their products, through a regionally focussed branded marketing campaign. Grown in Britain (GiB) is a positive movement designed to help create a sustainable timber-culture that connects people, companies and organisations to our woods and forests and the important environment they provide for people, wildlife and a thriving economy. It is a licensing scheme which shows that timber products are legal, sustainable and are from the UK. The scheme is primarily designed to increase the market share of locally grown timber and timber products to smaller scale and domestic consumers. It does not seek to replace existing established forest and supply chain certification such as FSC and PEFC.

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OpenLayers | Credit:EC-GISCO, Ⓒ EuroGeographics Ⓒ UN-FAO for the administrative boundaries | Disclaimer

Contact: Andrew Kitching, Gary Kerr


Institution: RDI, FCRA

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Accesses: Public access , No public access

Geographic Contexts: Rural , Urban , Peri-urban

Domain: Harvest , Functions , Governance , Management , Ownership

Coniferous Destinations: Material use (sawntimber, pulp, panel boards, posts & poles etc) , Energy use

Harwood Destinations: Material use (sawntimber, pulp, panel boards, posts & poles etc) , Energy use

Market Destinations: trend is increasing demand from sawmill , trend is increasing demand from pulp and panel board industry , trend is increasing demand from energy plants , trend is increasing demand for firewood

Forest Types: Acidophylous oak and oak-birch forest , Mesophytic deciduous forest , Plantations and self-sown exotic forest

Govern Actors: Non-government (non profit) organisations , Owners association , Forest Managers / consultants/ agents , Small medium forest-based enterprise , Stakeholder networks and associations

Financial Supports: government forest planting support scheme , government forest management support scheme , tax benefits , project funding

Manager Types: managed by owner , managed by professional forest manager (service provider) , managed by company, who is the forest owner

Owner Types: private , public

Scale Operations: very small scale (<10 ha)